The Institute


Scottrade was interested in evolving it’s brand away from exclusively appealing to the older-white male upper middle-class segment as well a determining ways to further leverage digital marketing, mobile, social media and new channels to increase their reach and appeal to newly defined target audiences.

The Institute engaged with Scottrade’s marketing, PR and digital teams to re-brand the entire online experience, re-design the entire UX for the customer funnel, advance major social media initiatives and directly integrate social channels with Global PR efforts.

Finally, The Institute re-built the entire enterprise web presence for

The strategy culminated in the increasing of subscriptions by 8% and online leads generated by 25%.